Principles of Marketing (Academic) (ABM) (SHS)

Principles of Marketing (Academic) (ABM) (SHS)

Regular price
Sale price
Regular price
Sold out
Unit price
per 

Authors:  Real Carpio So, Oscar G. Torres

Equipping students with the right knowledge to be successful in their chosen business, Principles of Marketing introduces the principles and practices in marketing goods and services. It includes activities and exercises that can help hone students’ skills in developing an integrated marketing program that will help grow businesses.